helvetica the perfume

Helvetica The Perfume

Finally it’s here! Helvetica the Perfume – the perfect gift for the typography enthusiast. A limited edition “ultimate Modernist perfume” created by Guts & Glory, Helvetica smells nothing like your regular fragrance. If anything, it smells of nothing. This neutral “eau de parfum” is made out of distilled water!

helvetica the perfume

However, before you let its pure content put you down, Helvetica perfume is designed to allow you (the true Helvetica fan) to “convey your message with the utmost clarity. Air. Water. You.”

helvetica the perfume

Even if you do not care for its “scent”, it’s probably still worth the splurge of USD$62 just to own this unique bottle of nothingness. Helvetica the Perfume comes in a 24K gold-printed clean line bottle, typeset in Helvetica Bold, and packaged in a numbered, letter-pressed box.